Company Establishment Support Cases

Company S (printing and packaging company) Establishment of a representative office

Company H (supplement, health food, and cosmetics company) Establishment of a local corporation

Company S is a company that prints and manufactures packages for major manufacturers in Japan. With an eye on the expansion of the ASEAN market, the company was considering establishing a representative office in Vietnam for the purpose of market research and business expansion. The company consulted us through our website, and we provided full support for the establishment of a representative office in Vietnam.

Confirmation of applicable conditions for a representative office at the first interview.

Company S initially considered establishing a local corporation, but decided that the establishment of a representative office (RO) was the best option to prioritize short-term market research and strengthening relationships with business partners.

We confirmed that the following conditions are necessary for the establishment of a representative office:

• Commercial activities (sales contracts, invoice issuance, etc.) are not permitted.

• Main business scope is support work for the parent company, market research, and business partner correspondence.

• Expatriates must obtain visas and work permits.

Procedures for establishing a representative office

We prepared the necessary documents and proceeded with the application for Company S's establishment of a representative office in Vietnam.

1. Preparation in advance

• Preparing documents such as parent company registration certificate, financial statements, and representative power of attorney

• Supporting notarization and certification procedures for each document

2. Application procedures

• Submitting application documents to the Department of Industry and Trade

• Obtaining a representative office license in about 30 to 45 days

3. Applying for expatriate visa and work permit

• Support for expatriate visa and work permit acquisition

• Support for opening a local bank account

Support after establishment

After opening the representative office, we proceeded with selecting and contracting the office, hiring staff, and preparing for accounting and tax management.

• Selecting office space in Ho Chi Minh City and supporting contract signing

• Support for expatriate life (arranging housing, vehicle, etc.)

• Confirming schedules for monthly and annual accounting and tax reports

Currently, S Company is expanding its customer network in the Vietnamese market and is conducting full-scale market research and partner development.

Company H (supplement, health food, and cosmetics company) – Establishment of a local company

Company H is a company that manufactures and sells health foods, supplements, and cosmetics in Japan. With the expansion of the Southeast Asian market, the company was planning to enter Vietnam. In particular, they wanted to establish a local company to manage imports, exports, and distribution locally, then consulted with us.

Deciding the form of entry at the first interview

In Vietnam, specific licenses are required for the import, export, and sale of health foods, supplements, and cosmetics, so we clarified the following points at the first interview.

• Is it possible to establish a 100% foreign-owned corporation (check regulations in specific industries)

• Permits and licenses required for product import and distribution (food safety permit, cosmetics registration, etc.)

• Market strategy and utilization of partner companies

Company H plans to expand distribution through local sales agents, so they decided to proceed with obtaining the appropriate licenses along with the establishment of a local corporation.

Local company establishment procedures

1. Application for company registration

• Application to the Department of Planning and Investment

• Preparation of company articles and capital setting (check minimum capital requirements)

• Acquisition of establishment permission (approximately 30 to 45 days)

2. Acquisition of import/export license and sales permission

• Health foods and supplements: Food Safety Certificate

• Cosmetics: MOH Cosmetic Product Notification

• Pharmaceutical affairs: Acquisition of additional permission from the Ministry of Health (MOH) as necessary

3. Support for logistics and warehouse contract

• Selection and negotiation of logistics partners in Vietnam

• Support for setting up warehouses and distribution centers

Support after establishment

After establishing a local corporation, we provided the following support to ensure a smooth start to sales in the Vietnamese market.

Formulation of marketing and sales strategies

• Online and offline advertising strategies in Vietnam

• Support for partnerships with local retailers and EC platforms

Accounting, tax and labor support

• Contract with accounting company, tax return schedule formulation

• Support for hiring local staff (setting salary system and labor management)

Trade contract and legal support

• Contract review and negotiation support with sales agents

• Confirmation of product labels and advertising regulations

Currently, H Company is steadily expanding its sales channels in Vietnam and is fully engaged in import/export and sales activities through its local subsidiary.

Conclusion

Same as Company S and Company H, it is important to build an optimal expansion scheme while taking into account the different regulations and market characteristics for each industry.

Our company provides total support for companies considering expanding into Vietnam, including incorporation, license acquisition, and operational management.